Retail Solutions improves customer experience at Midway Service Station
Midway Service Station is a busy fuel station with adjoining store based just outside Donaghcloney, County Down. They have identified workwear as a growth area therefore they required a solution to display the workwear attractively and improve the customers buying experience to facilitate further sales growth.
In March 2018, Cottonmount helped transform Midway’s workwear section with 7 x TuffStuff Workwear stands extending the display to almost 9 metres.
This gives them enough space to expand their already comprehensive range of work clothing to include:
- TuffStuff Softshells, Jackets and Bodywarmers
- Fortress Softshells, Fleeces, and Bodywarmers
Not only did the solution give Midway’s customers a better buying experience, it also made it much easier for the shop staff to manage stock levels on each product.
To find out how we can improve your customers buying experience instore and make your workwear section easier to manager please give me a shout.
Business Development Manager